Where is the line between personal and work in your relationship?
Building a business and a life together is an advanced-level task: here is how two co-founders of a communications agency manage it.
Where is the line between personal and work in your relationship?
Building a business and a life together is an advanced-level task. In this post, the two founders of a communications agency tell us how they handle it 🕊️
The two founders of a communications agency, specialists in brand building and communication strategy in HoReCa
She
At first it seemed the line was a strict schedule and work-free weekends. But even though we stick to them, I've come to realize that we don't have that line at all. And that's not just normal, it's exactly what we fought for. The whole idea of separating the two is some path that isn't ours, someone else's, the whisper of the serpent.
He
God knows. We try as hard as we can not to work or talk about work on weekends and on weekdays after 8 p.m. We agree on this with clients right away.
The direction we've chosen helps too: we do strategy, not tactics, so nothing is urgent.
Besides weekends, summer is sacred. We try to spend at least a month and a half every summer in a village in the Russian North near Totma.
But generally, for an entrepreneur, life and work are a single whole. Entrepreneurship is a way of life.
Which of your partner's traits do you love in life but find infuriating at work?
Or the other way around?
She
"Infuriating" is a strong word, it's about something shallow. A solid tandem needs different qualities.
Yes, he's meticulous about everything: at work that's great for me, but spending three hours in a shop choosing the best skis, not so much.
Or sometimes we argue at work because of his rock-solid professional stance, but in life that same firmness of principle feels very sexy, I feel like I'm behind armor.
And I know that's exactly what I lack myself.
He
I haven't thought about it.
In life she's very kind, but at work she could be tougher with counterparties.
In life she's relaxed, but work requires speed and focus (to be fair, I'm like that myself).
I'm not fixated or frustrated about it, it's a given and I'm OK with it
Does working together change a relationship?
How exactly?
She
I think it changes it completely. We're together 24/7, and we don't just sit next to each other, we're together mentally.
It's like sailing a ship across the ocean: constant tension, energy, responsibility to each other. But it's also an adventure you live through together, and together you can go much further than alone.
And of course, our fights are schizophrenic: good luck figuring out what triggered it, work or something personal, since there are no boundaries.
But there's no time for fights either: the hurt gets washed away by the wave of a new, exciting adventure.
He
Definitely. Any shared activity makes a relationship deeper. And especially something as long-term and results-driven as work.
As a student I learned about an artist couple. I admired their joint work, and I was looking for my own Barbara as a partner (that's literally how I put it into words). I found her.
We're also trying to make sense of the phrase
"If you want to go fast, go alone. If you want to go far, go together."
Once we figure it out, we'll tell you
Answer in three words: working together is...
She
"Interest, energy, complexity"
He
"Depth, richness, interestingness"