2026 edition Purpur community report

The State
of Us

What Purpur's community told us about love, sex and relationships, 2020-2026

5%think sex can replace a conversation or an apology after a fight
83%go to family therapy or are considering it
69%find it harder to understand and stand up for their own boundaries than to understand and not violate other people's
97%reject the idea that men can't be expected to be faithful

Since 2020, Purpur has asked its community the questions people rarely ask out loud, about desire, fights, money, exes and everything in between. Their answers describe people who would rather talk than guess, rest than perform, and rewrite the scripts they inherited.

Named from what our community told us, one conversation at a time.

Trend 01

Talk-first intimacy

Couples treat words, not sex, as the way back to each other after conflict.

5%
think sex can replace a conversation or an apology after a fight
Purpur askedCan sex replace a conversation after a fight?
The community answered
Sex can replace a conversation or an apology5%
1,359 people
Nah, issues should be resolved with words
I'd leave. To me it feels like my partner doesn't want to solve the problem
Red flag.

Make-up sex can be hot (62%), but only 5% of 1,359 people think it can replace a conversation or an apology.

Source: Make-up sex after a fight: your answers ↗ · 2022
Trend 02

Engineered spontaneity

In long relationships, desire is something couples set the stage for rather than wait to strike.

97%
agree with a follower that in long relationships sex happens more by a coincidence of pleasant circumstances, which couples should help happen more often
Purpur askedA follower said: "For ordinary people in long relationships, sex happens more by a coincidence of pleasant circumstances…" Agree?
The community answered
Yes97%
No3%
Related answers · from “Sex in long relationships: helping pleasant circumstances happen”
In our relationship, it took us several years to figure out each other's circumstances.

Near-unanimous agreement turns the myth of spontaneous passion into a shared to-do: make the good circumstances happen. (Quote from one reader's essay, not a poll reply.)

Source: Purpur Instagram stories · 2020
Trend 03

Low-battery libido

Exhaustion edges out loss of interest as the reason desire fades, and people are giving themselves permission not to want.

37%
name fatigue as the reason sex disappears in long-term relationships
Purpur askedWhy does sex disappear in long-term relationships?
The community answered
Fatigue37%
Loss of interest33%
Lack of time17%
Accumulated arguments13%
987 Purpur readers
Related answers · from “Purpur Instagram stories”
I can go a long time without wanting sex. Routine, chores, tiredness, and there you go...
Related answers · from “Libido under stress: your answers”
We come to an agreement: for example, we replace sex with hugs and tenderness
Related answers · from “Purpur Instagram stories”
I can not want it, and that's OK

Fatigue (37%) narrowly beats loss of interest (33%) among 987 readers, so rest may be an underrated aphrodisiac.

Source: Why sex disappears in long-term relationships ↗ · 2022
Trend 04

The boundary freeze

Most find defending their own limits harder than respecting other people's.

69%
find it harder to understand and stand up for their own boundaries than to understand and not violate other people's
Purpur askedWhich is harder for you: understanding and standing up for your own boundaries, or understanding and not violating other people's?
The community answered
Understanding and standing up for my own boundaries69%
Understanding and not violating other people's31%
Purpur Telegram poll; question wording paraphrased
I freeze up, as if it's unpleasant for me, but I'm afraid to push back
Heaviness in my chest and stomach, nagging anxiety, sleepiness

Saying no is the harder skill for 69%, and some describe freezing rather than pushing back.

Trend 05

The money hush

Money is a hard topic, and many find it easier to discuss with friends than with a partner.

39%
find it easiest to talk about money with friends, ahead of a partner (25%)
Purpur askedWho is it easiest to talk about money with?
The community answered
Friends39%
Partner25%
Parents12%
It's hard with everyone24%
Based on a survey of 180 people; question wording inferred
Related answers · from “Your relationship with money in one (almost) word”
anxious-avoidant ❤️‍🩹
Unrequited! I give them all of myself, they give me nothing 😂
abusive 😝

People describe their relationship with money in the language of a bad romance, and friends (39%) come ahead of a partner (25%) as the easiest people to talk to about money.

Trend 06

Ghost and grow

Most respondents have ghosted someone, and several say it's something they've since outgrown.

73%
have ghosted someone
Purpur askedHave you ever ghosted someone?
The community answered
Have ghosted someone73%
Polls of 867 Purpur followers; question wording inferred
Related answers · from “Ghosting from both sides: your answers”
I didn't have the energy or the desire to explain. But it's toxic, and I don't do that anymore.
Back then I didn't yet know how to handle it properly.
I went to therapy. He blocked me without explaining why, and everything inside me broke.

Most respondents (73% of 867) have been the ghost, and the stories from the other side are a reminder of how much a short explanation can spare.

Source: Purpur Instagram stories · 2022
Trend 07

Therapy as maintenance

Most respondents either go to family therapy or are considering it, and they bring everyday questions, not just crises.

83%
go to family therapy or are considering it
Purpur askedDo you go to family therapy?
The community answered
Go to family therapy or are considering it83%
Related answers · from “What brought you to family therapy: your answers”
Why it's so hard for him to let me into his life and share it with me
I feel like I'm in the role of a parent, above my partner, and I really don't like it

People bring therapy everyday questions of closeness and communication, not just crises.

Source: Purpur Instagram stories · 2022
01

Talking & communication

The community's favourite love language is a conversation. People are learning to say what they want out loud, though many grew up in homes where sex was never mentioned.

Purpur askedAre you embarrassed to discuss sex?
The community answered
Embarrassed to discuss sex, but give it a try21%
21% figure from a stat card shown with the poll; no sample given
Related answers · from “Talking about sex with your girlfriends: weird or cool?”
When you hear "oh, I had exactly the same thing" or "that's easy to fix", you don't panic.

One in five say they're embarrassed but talk about sex anyway, and, as a woman from a partner community put it, hearing others' stories can take the panic out.

Source: Purpur Instagram stories · 2024
Purpur askedDo you talk to your parents about sex?
The community answered
Never discussed sex with parents in any way36%
Learned from films and TV39%
Learned from friends38%
Learned from books19%
Family movie night: nobody discussed the sex scene70%
n=244 (parents question); sample not stated for the other figures
No. An unspoken taboo in the family. Sex doesn't exist in our family 😂
My parents are very reserved people of the older generation; for them sex is shameful 🙁
Yes, with my mom. Very easily, we discuss our experiences 😄

Films, TV and friends taught more than parents did, and over a third never discussed sex with their parents at all.

Source: Do you talk to your parents about sex: your answers ↗ · 2022
Purpur askedHow do you hint to your partner that you want sex?
I say "I want you", "I want sex". I'm no good at hinting, it comes across as clumsy
We have a code word: we call it "let's go hiking" and say it straight out)
Related answers · from “Pet names and secret words couples use: your answers”
You know how there are safe words? Well, for us, when I call him "silly", it's like a go-word

Many simply say it outright or use a playful private code word; others hint with kisses, a shower or a massage.

Purpur askedDo you make sounds of pleasure on purpose?
The community answered
Make sounds of pleasure on purpose61%
1,316 people
To give my partner feedback that they're doing everything right
So nobody keeps asking whether I'm enjoying it)

In bed, sound is a form of communication: alongside turning each other on, giving feedback is one of the most common reasons.

Source: How loud are you during sex: your answers ↗ · 2022
Purpur askedWhat do couples fight about most, and how do you make up?
The community answered
I'm the first to make peace after a fight93%
Purpur followers (poll)
Different ideas about what counts as clean
Time together. I need more of it, and outside the house.

The big fights are about small things like cleaning and time together, and almost everyone says they reach out first.

Source: The top reason couples fight and how to make up: your answers ↗ · 2022
Purpur askedWhat does an ideal couple look like?
Nothing is left unsaid 🤞
They hear each other
They can talk to each other about everything

When people picture a great couple, they picture a good conversation.

Source: An ideal couple is when...: your answers ↗ · 2023
02

Long-term love

Staying together means negotiating space, selfhood and the future. Most people have room to breathe, but very few feel they stay entirely themselves.

Purpur askedDo you have enough personal space in your relationship?
The community answered
I have enough personal space74%
I don't have enough14%
I've never thought about it12%
survey of 357 people
Related answers · from “What do you do when you need more personal space: your answers”
I tell my partner I need some time alone and go for a walk, to a café, somewhere else
I go to another room and lie down

Most couples have found room to breathe, and those who need more tend to say so and step out for a while.

Source: Personal space in relationships ↗ · 2023
Purpur askedDo you keep your individuality in a relationship?
The community answered
I keep my individuality14%
I notice how I change86%
Of those who change: I merge with my partner26%
survey of 246 people in Purpur's Telegram channel

Love changes almost everyone, and for some it blurs the line between me and us.

Source: Individuality in relationships ↗ · 2023
Purpur askedWhat changed when you moved in together?
We got a feeling of home
There's more tenderness and closeness, but sex stopped being a priority and became monotonous (
I started to feel discomfort and a lack of personal time :(

Sharing a home brings closeness, and for some it costs time alone and makes sex more routine.

Source: We moved in together and...: your answers ↗ · 2023
Purpur askedDo you want to get married?
The community answered
I want to55%
It doesn't matter to me37%
Already married8%
471 respondents

More than half want to get married, and over a third say it doesn't matter to them.

Source: Marriage: yes or no? ↗ · 2022
Purpur askedWould you propose, or wait to be proposed to?
The community answered
I'll wait for a proposal48%
I'm ready to propose myself30%
I don't want a wedding at all22%
survey of 310 people in the Purpur Telegram channel
Related answers · from “Why we decided to get married”
We got fed up with applying for visas just to be together
We couldn't find a reason not to
He spent hours taking photos of me in the rain because it mattered to me

Waiting to be asked is still the most common choice, but many would take the initiative themselves, and real reasons to marry range from paperwork to devotion.

Purpur askedDo you need to be in love to be with someone?
The community answered
I have to be in love59%
Liking someone is enough; I may fall in love later41%
230 Purpur readers, poll in Purpur's Telegram channel
Related answers · from “What did you fall in love with?”
A perfectly peeled tangerine from him ♥
The fact that he fell in love with me ✓

Most need the spark first, and sometimes it's lit by something tiny and specific.

03

Desire, sex & the body

The community talks about sex with candour and warmth. The focus is on feelings, senses and self-acceptance more than performance.

Purpur askedHow often do you have sex, and do you want more?
The community answered
My desire matches my partner's: yes50%
My desire matches my partner's: no50%
Poll; 138 votes on frequency, 141 on what they'd like (more sex: 90 votes; less sex: 2 votes; happy as is: 49 votes)
Related answers · from “What annoys you about your partner: your answers”
Only wants to have sex twice a month 🥲

Desire is evenly split between matched and mismatched couples, and far more people want more sex than want less.

Source: How often do you have sex, and do you want more: your answers ↗ · 2020
Purpur askedDo smells turn you on?
The community answered
Yes83%
No17%
Poll (no sample given)
Perfume, shampoo and sweat

Scent is a quiet but powerful part of attraction, and many describe it as skin, sweat and hair: a partner's own smell.

Source: What does sex smell like: your answers ↗ · 2020
Purpur askedDo you ever cry during or after sex?
The community answered
Yes71%
No29%
Related answers · from “Why do you cry after sex: your answers”
Realising how close I am to my partner
Because my body wanted sex but my head didn't want it at all

Tears during or after sex are common, and they can mean deep closeness or a signal that something wasn't right.

Source: Purpur Instagram stories · 2021
Purpur askedDo you think about how you look during sex?
The community answered
Yes63%
No37%
Related answers · from “What helped you love your body?”
Walking around the house naked. Giving myself compliments, naming parts of my body.
The way my partner looks at me
Running, hiking. Realising the strength of my body.

Most people watch themselves during sex, and the routes back into the body are personal, from compliments to movement.

Source: Purpur Instagram stories · 2020
Purpur askedDoes your partner's body hair bother you?
The community answered
Not bothered by partner's body hair85%
Stat card; question wording paraphrased, no sample given
Related answers · from “The hairy question: your stories about body hair”
I think the best way is to talk to your partner and find out what each of you likes.
a partner who accepts me, though first I had to accept myself

Most aren't bothered by a partner's body hair, and asking is the easiest way to find out what each of you likes.

Source: Purpur Instagram stories · 2022
Purpur askedDo you remember your first sex as something good or bad?
The community answered
Good74%
Bad26%
Story poll; 191 people on the 'good' side
Related answers · from “Your first time in three words: your answers”
Tender, thrilling and comfortable
Pain is not okay, you don't have to put up with it

Most remember their first time fondly, and one piece of advice people would give their younger selves is that pain is not something to endure.

Source: Purpur Instagram stories · 2020
04

Trust, jealousy & exes

Fidelity matters deeply here, but the community is rewriting the old scripts about blame, forgiveness and who cheats.

Purpur askedDoes cheating mean the relationship is over?
The community answered
Yes32%
No68%
Purpur community poll respondents (size not stated)
A reason to stop and talk about what's happening to us
Looking for what's missing in your current relationship
The total destruction of everything you built together

Two-thirds (68%) don't see cheating as an automatic end; asked what cheating means, some called it a reason to talk, others total destruction.

Source: Cheating myths, and what cheating means to you: your answers ↗ · 2021
Purpur askedAre men non-monogamous, so there's no point expecting them to be faithful?
The community answered
Yes3%
No97%
Purpur community poll respondents (size not stated)
Related answers · from “Marriage stereotypes our families taught us: your answers”
He'll fool around and come back, it's in their blood. All men cheat.

Only 3% agree that men can't be expected to be faithful, even though many heard exactly that from older relatives.

Source: Cheating myths, and what cheating means to you: your answers ↗ · 2021
Purpur askedCould you forgive cheating?
The community answered
Yes47%
No53%
Purpur community poll respondents (size not stated)
Related answers · from “Cheating stories”
The relationship changed for the better, but the feeling that you're forever not quite enough in some way hasn't left me for going on three years now.

Forgiveness splits the community almost down the middle, and even when it saves a couple, the hurt can linger.

Source: Cheating myths, and what cheating means to you: your answers ↗ · 2021
Purpur askedMonogamy or polyamory?
The community answered
Monogamy78%
Polyamory22%
651 people (Monogamy: 508; Polyamory: 143)
Related answers · from “Why monogamy?”
I don't have the energy to give love to more than one person.
Because everyone around me is monogamous.
Related answers · from “Why do you want to open up your relationship?”
I feel that I have enough love for someone else too.

Monogamy is the clear majority choice (78%); reasons range from having found "my person" to simply lacking the energy for more, while a minority want to open up (the last reply answers why someone wants to open up their relationship).

Source: Your first lube: your answers ↗ · 2020
Purpur askedDo you stalk your ex-friends on social media?
The community answered
Stalk ex-friends on social media56%
Purpur followers polled (size not stated)
I can't let go :( it hurts more than with ex-boyfriends
I'm curious how he's doing (genuinely happy for him), but neither of us wants to be in touch

Friendship breakups can sting as much as romantic ones, and many people keep quietly checking in.

Source: Do you stalk your ex-friends on social media: your answers ↗ · 2024
Purpur askedWhat's the strangest way you found out about cheating?
Found a sketchy toothbrush in the bathroom
Through the baby monitor
Her friends started comforting me, even though I knew nothing and was actually sad about something else

Affairs came to light in odd ways: wine glasses, a stray toothbrush, a baby monitor, a Facebook comment.

05

Dating & breakups

Dating is direct, a little tired of small talk, and braver about the questions that matter. Breakups leave lessons as well as scars.

Purpur askedShould you text first?
The community answered
Yes87%
No13%
Purpur Instagram stories poll (size not stated)

Waiting games are out: the community overwhelmingly says make the first move.

Source: Purpur Instagram stories · 2021
Purpur askedWhat annoys you about first dates?
Every time, the same old record "about me" all over again
Interviews
"Tell me about yourself" 🙃

First-date fatigue has one main cause: the job-interview format.

Source: What annoys you about first dates: your answers ↗ · 2023
Purpur askedWhat are you afraid to ask on a date?
What are you actually looking for right now?
How much do you earn, and is that money enough for you?
Do I turn you on?

The questions people hold back are the ones that would tell them the most.

Purpur askedWhat do you think about long-distance relationships?
The community answered
Yes20%
No80%
Poll shown under the heading 'Long-distance relationships' (exact poll wording and sample not given)
You miss them all the time; it's like an addiction you can't satisfy
It was worth it! After 4 years we were able to move in together (we're from different countries)
Related answers · from “How you stay close in a long-distance relationship: your answers”
I record myself reading our favourite books on a voice recorder, and he listens to them on his shifts

Replies dwelt on how hard distance is, yet those who made it work describe small rituals and happy endings.

Source: What do you think about long-distance relationships: your answers ↗ · 2021
Purpur askedDid you fall in love this summer?
Related answers · from “7 stories about vacation romances”
I knew right away that it wouldn't be anything more serious than a "vacation romance."
I don't regret a thing!

57 followers fell head over heels this summer, compared with 33 who fell in love fleetingly; the replies come from a separate 2025 feature of vacation-romance stories.

Source: Purpur Instagram stories · 2024
Purpur askedWhat did your exes teach you?
Not to lower my standards
To accept gifts with pleasure, not with the feeling that you don't deserve them
It's not only you who has to take steps toward the other person

Past relationships leave behind lessons in self-worth and reciprocity.

06

Family, money & life

Love doesn't happen in a vacuum. Money, work and the families we grew up in shape how we show up for each other.

Purpur askedWhat is hard for you to discuss?
Related answers · from “How couples split money when one partner earns less: your answers”
In proportion to income: I pay a bit less, my partner pays a bit more
As a percentage! Otherwise the rich get richer and the poor get poorer

Finances (237 votes) outranked death (106) and therapy (86) as the hardest topic; when one partner earns less, some couples split costs in proportion to income.

Source: What is hard for you to discuss: poll results ↗ · 2021
Purpur askedWould you work if you didn't have to?
The community answered
I wouldn't work60%
I'd work for the love of it40%
Purpur survey (#purpurdata, Nov 2025); 180 respondents stated for the survey
Related answers · from “How would you feel if your partner decided not to work?”
I'd want this to be discussed with me: what's the plan
Badly, my money won't be enough for both of us

60% wouldn't work if they didn't have to; asked about a partner quitting, reactions ranged from full support to "badly, my money won't be enough", and many wanted to talk through a plan.

Purpur askedHow does an income gap affect your relationship?
When I quit my job, I had to be financially dependent, and I started voicing my opinion less often.
If my partner's income is much lower, I start to dominate them.
If it goes on for a long time and isn't talked about, it gradually starts to weigh on you and get irritating.

An income gap can cost the lower earner their voice or tempt the higher earner to dominate; one respondent warned that left unspoken, it starts to weigh on you.

Purpur askedHow do you decide who pays at the checkout?
Whoever gets their card out faster 😂
Whoever can and wants to at the time, as long as it balances out overall over some period of time

Answers ranged from a race to tap the card first to agreeing at home; few described a fixed rule.

Source: How do you decide who pays at the checkout: your answers ↗ · 2023
Purpur askedWhat would you ask your parents, and what would you change about your childhood?
Will you love me even if my life doesn't fit your expectations?
I wouldn't try so hard to be good just to be loved
Related answers · from “Relationships and family: fears”
Raising my kids the way I was raised 🫠

Unasked questions to parents range from whether they'd love them no matter what to why they stayed together, and some fear repeating how they were raised.

Source: What you'd ask your parents, change about your childhood and thank your family for: your answers ↗ · 2022
Purpur askedWhat does it mean to be a woman?
The community answered
Being strong but vulnerable42%
Being yourself28%
Multitasking, juggling a career and housework13%
500 women, users and employees of Purpur and a partner company
Sisterhood, female solidarity

42% define being a woman as being strong but vulnerable, and only 13% as multitasking; in the same survey just 6% said they deny themselves nothing.

Press kit

Quotable findings from The State of Us. Free to use with credit to Purpur.

  1. Only 5% of 1,359 people think sex can replace a conversation or an apology after a fight.Source: Make-up sex after a fight: your answers ↗
  2. Among 987 readers, fatigue (37%) beats loss of interest (33%) as the top reason sex disappears in long-term relationships.Source: Why sex disappears in long-term relationships ↗
  3. 97% agree with a follower that in long relationships sex happens more by a coincidence of pleasant circumstances, which couples should help happen more often.Source: Purpur Instagram stories
  4. 83% go to family therapy or are considering it.Source: Purpur Instagram stories
  5. 69% find it harder to understand and stand up for their own boundaries than to understand and not violate other people's.Source: Who, where and how violates personal boundaries? ↗
  6. Asked which is hard to discuss — therapy, finances or death — 237 chose finances, 106 death and 86 therapy (23 said all of them).Source: What is hard for you to discuss: poll results ↗
  7. In a survey of 180 people, 39% find it easiest to talk about money with friends; 25% with a partner.Source: Purpur data on money energy ↗
  8. 73% of 867 Purpur followers polled have ghosted someone.Source: Purpur Instagram stories
  9. 94% reject the idea that a partner who was cheated on is to blame.Source: Cheating myths, and what cheating means to you: your answers ↗
  10. 68% don't believe cheating automatically means the relationship is over.Source: Cheating myths, and what cheating means to you: your answers ↗
  11. Only 14% believe they keep their individuality in a relationship; 86% notice how they change.Source: Individuality in relationships ↗
  12. 36% never discussed sex with their parents in any way.Source: Do you talk to your parents about sex: your answers ↗
  13. 71% have cried during or after sex.Source: Purpur Instagram stories
  14. 93% say they are the first to make peace after a fight.Source: The top reason couples fight and how to make up: your answers ↗
  15. 87% say you should text first.Source: Purpur Instagram stories
Media enquiries: pr@feelpurpur.app

How we know this

This report draws on Instagram story polls, posts and open-question answers from Purpur's community between 2020 and 2026, along with a number of polls run in Purpur's Telegram channel. Respondents are self-selected and not representative of any wider population. Percentages are of the people who answered each poll, as printed at the time, and sample sizes are given where they were published. Where a question's exact wording was not shown, it is marked as inferred or paraphrased. Community replies are quoted verbatim and anonymised; some sit beside a poll but answer a related question, and some quotes come from first-person reader stories published by Purpur.